I’m Liz Woll, a designer with both a fine art background and experience in the jewelry and fashion industries. Having started my own successful jewelry brand, I bring a unique perspective to my design work, allowing me to approach projects with a fresh, multi-dimensional view that merges art, fashion, and a detail-oriented design strategy.
GRAPHIC DESIGN
•
BRAND IDENTITY
•
LOGO DESIGN
•
WHOLESALE LINESHEETS
•
GRAPHIC DESIGN • BRAND IDENTITY • LOGO DESIGN • WHOLESALE LINESHEETS •
Geo Frames Brand Identity
This brand draws on the principles of minimalism and sustainability for a company that designs and manufactures cellulose acetate eyeglass frames. Inspired by the minimal design and visionary approach of Buckminster Fuller, the design features clean lines and a focus on functional beauty, while emphasizing ethical production. This identity speaks to a design-forward, environmentally conscious audience, merging modern elegance with a commitment to sustainability.
Bespeckled Typeface Design
"Bespeckled" is a typeface that channels the dazzling allure of vintage glamour, crafted from the elegant form of rhinestone chain. With its bold, sparkling presence, it captures the essence of high style and sophistication, adding a touch of opulence to any design. Inspired by the lavish vibrancy of classic red carpet moments, "Bespeckled" infuses any project with an unmistakable shine, perfect for creating a standout statement.
The Coleman Company Ad Campaign
In this Coleman ad campaign, we are reimagining their iconic outdoor gear set against the backdrop of classic landscape paintings. Each piece is positioned within serene, timeless landscapes, highlighting a perfect blend of nature and adventure. The campaign's slogan, "Pack for the Perfect Scene," invites outdoor enthusiasts to envision their ideal getaway, equipped with Coleman's trusted products. By merging art with adventure, this campaign reinforces Coleman's commitment to enhancing every outdoor experience with style and reliability.
Jewel Magazine Design
Jewel is a dynamic magazine that celebrates the artistry and innovation of contemporary jewelry design. With a bold, playful masthead and inspirational imagery, the magazine reflects the cutting-edge spirit of jewelers who are redefining the craft. Featuring profiles of unique jewelry artists and their visionary work, Jewel is a must-have publication for those immersed in the world of contemporary jewelry.
Liz Woll Personal Branding
For my personal brand identity, I designed a logo that is playful, hand-drawn, and full of character, reflecting my vibrant approach to graphic design. The brand identity package showcases my passion for bold, bright colors, using them to infuse energy and personality into the overall visual identity. With a funky, distinctive style, this brand package captures my creative spirit and sets the tone for my work as a graphic designer.
I’m Liz Woll, a designer based in Santa Cruz, California with both a fine art background and experience in the jewelry and fashion industries. Having started my own successful jewelry brand, I bring a unique perspective to my design work, blending aesthetics with business insights. My experience allows me to approach projects with a fresh, multi-dimensional view that merges art, fashion, and design strategy.